Hitting your target market in the online plumbing supply sector is critical. Don’t waste time and money chasing your tail in areas that don’t provide solid data to reinforce the justification for your spend.
Generally, this means leaning toward digital marketing methods. But be warned of a marketing sell (we’re talking to you White Pages salespeople and SEO guy’s)! Ensure you have a way to verify the work is being performed and is showing gradual improvements.
Making investment into your public image and marketing program can pay off; however a measured approach is essential. Find out the top 5 simplest ways to market your plumbing services like a pro.
1. Search Engine Optimization (SEO)
You have to ask yourself what most people ‘Google’ when looking for a plumber. The so called generation Z buys products and services online more than physically. A pro plumber should have a website where you can use tools to find key words and optimize them. You can also link to sites like DirectWholesale for plumbing products.
Videos are one way to directly engage your target audience. Show your expertise by demonstrating basic fixtures for minor problems like leakages. This establishes trust with your audience and when major plumbing issues occur, you are the first they will call. Remind them to use quality plumbing supplies too.
Videos can be posted on blogs, social media, websites etc.
3. Cross promote
Networking with other professionals is the great exposure you can be guaranteed. You can look for established contractors, repair companies, and other businesses that relate to plumbing and connect with them. Offer to promote each other’s content as well as collaborate on deals and projects. This shared customer base will be a plus to all of you.
4. Have a website & Publish quality content frequently
One tool marketers use to generate leads is by creating quality content at regular intervals such that the audience knows when to expect it. Once you have visitors to your sites, create in depth expert content that will hook them. For example “how to eliminate lead from drinking water” or “why buy quality plumbing supplies.”
5. Follow up
A novice might not recognize the importance of follow up because of numerous reasons like not taking plumbing as a career seriously among others. Follow up should be personal to create that human touch and to cement yourself in the minds of your audience. Let them know more that you can do more for them.
WHERE TO FROM HERE?
Plumbing marketing options in Australia are endless so be creative. Remember to stick to using quality plumbing supplies and delivering quality service, be sure of consistent work with or without recession.