Any business is only as good as the service it delivers, and few businesses still succeed after losing clients they already have. The key to success is building relationships that go beyond one-time projects and provide value to these clients on a consistent and ongoing basis.
Here are some tips for developing productive and enduring relationships:
Clients always depend on you to keep them well-informed. Regular intimations should be one of the top priorities. Whether it’s about updating them on various projects or letting them know about any bumps in the road, constant communication should be always there.
Be a useful resource
The more value you offer, the more a client depends on you. Sharing information that clients may find useful, whether or not it benefits you in any way. But always refrain from bombarding them with irrelevant information and don’t bother them with offers you know won’t likely interest them. This may lead to depreciation in your value.
Honesty doesn’t cost a thing
It sometime takes a whole lifetime to build a strong trustful relationship and a “second” to break it. No long-term relationship survives if the two parties aren’t honest with each other. In addition to providing a product or service your client needs, being open and honest in all of your dealings helps in a strong foundation to the relationship. Clients are smart, they know when they are being conned or manipulated. Even telling a “little white lie” about why you failed to return a phone call can damage your reputation. Without a reputation for integrity, you’ll never be able to cultivate the kind of long-term relationships your business depends on.
Deadlines are meant to be met
“A person is only good as their word” should be one’s principle and core value when dealing with clients. When you have promised and committed to deadlines for the task, you relieve the client of the worry that a vital product or service might not be ready in time to meet his or her needs. That freedom from worry builds trust and clients prefer sticking with a business they can trust, rather than waste time looking for someone else.
No one likes to be surprised when high stakes are at place. Just as you pledge to always follow through on your commitments, keep clients in the loop on all developments affecting the project they’ve hired you to complete. Last minute surprises influencing timelines and money should be avoided. Unexpected risks must be analysed proactively at the start of the project and same should be communicated in the early stages.
Clients are more than just “CLIENTS”
A client is more than just a revenue stream; Each has his or her likes and dislikes, preferences for how to do business, issues and concerns. The more you can identify with a client as a person, rather than as a chance to make money, the stronger the bond between you will grow.
Reward your loyal clients
If you are fortunate enough to have established a long-term client relationship, it is easy to grow complacent and to focus your energy on securing new clients. That is a big mistake. Clients should be honoured for their loyalty and receive the preferential treatment they deserve. Reward these individuals (or businesses) with exclusive discounts, “reward program” offers, etc. Be free with expressions of gratitude and look for new ways to say “Thank you for your valued business.”
Have a vision of partnership
If you are cultivating the relationship in all the right ways (while of course, providing the products or services your client needs), you can work on developing a partnership with the client—something that goes beyond individual project development. A client who determines you’re in it for the long haul, and that you’re actively motivated to help him or her succeed, soon begins to see you as more than just a vendor or supplier. You become a preferred partner in their enterprise and someone they grow to value today, tomorrow and in the years to come.
Direct Wholesale is the only true-blue, no gimmicks online direct wholesale supplier of Plumbing and Electrical gear to the trade market. We stay true to our core belief of maximising your profits and by lowering our margins but without the sacrifice of an exceptional customer service experience. We are here to support our community of electricians and plumbers. Driven by adventures far and wide, and often by those that happen just down the street, we deliver quality products that meet your needs in various high-stress work (and play) environments.
From switches to saddles. You need it, we sell it; at a fair and reasonable price. Simple.
Goodbye gimmicks. G’day trusted partner.